Rinnai Introduces TV Ad Campaign Promoting Tankless Water Heaters
Only tankless brand targeting consumers directly via advertising and other marketing channels.
Rinnai, the number-one selling brand of tankless water heaters in the United States and Canada, has launched a television advertising campaign that highlights the benefits of tankless water heaters. The campaign, which is the only television advertising effort for any tankless water heater brand, debuts today and will run through late Fall. The two 30-second spots, titled “Dinner” and “When You Need It,” humorously highlight the challenges families and homeowners have with tank water heaters while presenting Rinnai Tankless Water Heaters as the solution, including an endless supply of hot water and energy savings.
“With so much discussion happening now in the marketplace about tankless water heaters, new Department of Energy regulations and energy-efficiency overall, the timing is perfect to help educate the public about the benefits of our products from both a comfort and energy-savings standpoint,” said Susan Mittelbrun, Vice President of Marketing for Rinnai America.
The ads are running on major cable networks, including CNN, HLN, Fox Sports, HGTV, DIY Network and Fox News. These networks reach two key demographics for the brand - well-educated consumers with an interest in home improvement, as well as water heater dealers and installers and commercial audiences.
In addition to the television advertising campaign, Rinnai is the only tankless water heater brand to advertise consistently in the consumer space, including high-profile consumer magazines, such as Architectural Digest, Dwell, Southern Living and others, radio, professional sports sponsorships, digital campaigns and
Rinnai America Corporation, a subsidiary of Rinnai Corporation in Nagoya, Japan, was established in 1974 and is headquartered in Peachtree City, Ga. Rinnai Corporation manufactures gas appliances including tankless water heaters, a wide range of kitchen appliances and heating and air conditioning units. As the technology leader in its industry, Rinnai is the largest gas appliance manufacturer in Japan and is the No. 1 selling brand of tankless gas water heaters in the United States and Canada. Annual corporate revenues, including those of its subsidiaries, are in excess of $2.5 billion. With a global perspective to create 21st century products for the home and business, Rinnai Corporation commits itself to safety and the pursuit of comfortable lifestyles. For more information about Rinnai’s entire product line, visit rinnai.us.