Noritz America recently unveiled a dramatically upgraded version of its 13-year-old PROCard trade incentive program, going beyond rebates-for-purchases to offer a robust lead-generation service for plumbing and HVAC contractors. The overarching goal of the revamped program is to deliver more sales leads more quickly to installers and technicians in the field, better enabling them to grow their businesses through tankless water heaters.
“The power of this new program is in how it allows any contractor — regardless of company size — to build a higher marketing profile in his locale by more aggressively pursuing tankless water heater installation and service work,” explains Jason Fleming, Marketing and Customer Care Manager at Noritz.
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