Weil-McLain® Launches ‘The Road to Success’ Contractor Promotion for New Advantage Loyalty Program Members

HVAC contractors, start your engines! Weil-McLain®, a leading provider of high-efficiency commercial and residential hydronic comfort heating solutions, has launched a limited time promotion for members of the company’s new growth and loyalty program, The Weil-McLain Advantage™.

From now until the end of December, contractors from Weil-McLain’s five sales regions (West, Central, Mid-Atlantic, New York/New Jersey and New England) can compete to register the most Weil-McLain boilers. The top “driver” from each region at the completion of the sweepstakes will win an ECO® Tec Series 2 High-Efficiency 199-C Combi Boiler and a Weil-McLain-branded Chevy Impala collectible. The “drivers” who finish in the top six to 15 range from any region will receive the same Chevy Impala collectible to mark their performance and achievement.

Contractors can participate by visiting the Weil-McLain Advantage webpage and signing up for the new growth and loyalty program. After registration, members will have access to the Advantage Contractor portal, an online platform with free e-learning courses and access to a variety of digital solutions to grow and manage their Weil-McLain business.

“Designed to empower and reward our valued and dedicated customers, this new program aims to support their growth, enhance their expertise and contribute to their continued success,” explained Adam Biewer, Product Manager of Digital Solutions for Weil-McLain. “With this contest, we want to encourage as many contractors as possible to sign up and reap all the benefits and rewards that come with being an Advantage member – while also earning a chance to win a popular Weil-McLain product as an additional incentive.”

The Advantage program presents a diverse range of exclusive benefits, allowing contractors to elevate their business operations and bolster their financial success. It comprises three distinct loyalty tiers – Authorized, Pro and Elite – that reflect varying degrees of achievement, performance and status. As members progress through these tiers, they garner escalating levels of recognition, visibility and access to business incentives and rewards. Members will also appreciate the many additional benefits that come with signing up for the program, including prominent recognition in the marketplace, access to an expansive library of on-demand e-learning courses, homeowner leads and rebates, rewards and market development funds.

Contractors can register boilers between now and December 31, 2023. Winners will be notified by a Weil-McLain representative by January 31, 2024.

To learn more about the Weil-McLain Advantage, visit weil-mclain.com/advantage. To learn more about the company’s high-efficiency lineup, connect with a local distributor or visit weil-mclain.com.