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Marketing by Example


Marketing by Example

What works and what doesn't work, and do you really have to reinvent the wheel to be a successful marketer of your product or services? In this fascinating, three-hour class, Dan Holohan will take you on a tour of what works, and he'll show you how you can make these successful models your own, with just a bit of tweaking.

Dan uses real-life examples of everyday businesses, some good and some not-so-good. His examples range far beyond the PHC industry, but they apply to every business. He'll show you how to think differently, and to become much more effective at telling your story, and closing those sales. Here are just some of the things you'll explore:

  • Once upon a time, there was a little oil-burner manufacturer that took on the entire coal industry, and won. They did this by focusing on intangibles.
  • How a person's eye movements can tell you what sort of words you need to use to convince her that she should be doing business with you.
  • Once a year, you must have a meeting with yourself where you ask and answer the three most-important questions you can possibly ask yourself.
  • First impressions involve more than just the way you appear, and that impression can make or break you.
  • Last impressions can do the same. More great examples! 
  • Graphics matter, especially these days. (Lots of dos and don’ts here)
  • How to package your company so that it becomes irresistible.
  • If you can’t sell in America, you’re simply not paying attention (and here’s why).
  • Price is not an object. And Dan will prove it.
  • How to find romance in the ordinary, and then use it to build excitement around your company.
  • How to find your niche. It's much simpler than you may think!
  • What are the four points you must make in every ad?
  • Why good newsletters work, and the elements of what goes into a really successful one.
  • How to think in a new way, and see opportunities that others miss.
  • How to see, hear, and feel the world as your customer does, and then use this knowledge to build rapport.
  • How to zig when the others are all zagging.

With his delightful, storytelling style, and by using terrific, real-world examples, Dan will take you on a tour of sales and marketing that you will long remember. You will finish this seminar with fresh ideas that you can put to work the very next day. Guaranteed!


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