
Weil-McLain®, manufactured by WM Technologies, LLC, a leading North American designer of hydronic heating systems, is advancing its bold rebranding initiative with the la...
Weil-McLain, a leading provider of high-efficiency commercial and residential hydronic comfort heating solutions, is launching a new customer growth and loyalty program, The Weil-McLain Advantage™️. This innovative program is designed to provide HVAC business owners, managers and contractors with the status and recognition they deserve, enabling them to stand out in the marketplace.
The Advantage program presents a diverse range of exclusive benefits, empowering contractors to elevate their business operations and bolster their financial success. It comprises three distinct loyalty tiers – Authorized, Pro and Elite – each reflecting varying degrees of achievement, performance and status. As members progress through these tiers, they garner escalating levels of recognition, visibility and access to business incentives and rewards.
Upon registering for the program at www.weil-mclain.com/advantage, members access the Advantage Contractor portal, a robust digital platform that streamlines their Weil-McLain business. Key member benefits of The Weil-McLain Advantage include:
Incentives and Loyalty Tiers that Grow Over Time
Member tier levels are determined by boiler registration, contractor performance and participation in on-demand online courses. Pro and Elite members can receive rebates for installing and registering a pre-determined number of Weil-McLain boilers, which can then be redeemed for rewards. Furthermore, Elite contractors can redeem their rewards for a variety of turnkey marketing growth programs to help them grow and promote their business.
“This new program, designed to empower and reward our valued and dedicated customers, is a result of listening to contractors’ feedback and understanding their needs to succeed,” said David Wathier, Director of Business Development and Strategic Marketing at Weil-McLain. “By providing them with a clear path to advancement and offering comprehensive tools, educational resources and increased recognition, we aim to support their growth, enhance their expertise and contribute to their continued success.”
The Weil-McLain Advantage program is open for enrollment, and contractors are invited to register at www.weil-mclain.com/advantage to gain their competitive edge and begin unlocking exclusive business advantages.
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